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Agnieszka Małecka · Study

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Agnieszka Małecka

6 works· latest 2025· 1 institutionscluster: provisionalORCID 0000-0002-7065-6289

h-index5

i105

Citations549

Works here6

22

23

25

Most cited in this library

Value of corporate social responsibility for multiple stakeholders and social impact – Relationship marketing perspective2022 · 322 citations
From greenwashing to green B2B marketing: A systematic literature review2023 · 93 citations
Adoption of collaborative consumption as sustainable social innovation: Sociability and novelty seeking perspective2022 · 76 citations
Segmentation of collaborative consumption consumers: Social identity theory perspective2022 · 47 citations
Conceptualizing consumer resistance in global consumer culture: framework and research agenda2025 · 11 citations

Works

6 shown

Conceptualizing consumer resistance in global consumer culture: framework and research agenda

International Marketing Review·2025·2 authors·Open access

11citations

Beyond Necessity: How Generation Z in Poland Engages with Informal Markets for Sustainable Consumption

Financial Sciences·2025·2 authors·Open access

0citations

From greenwashing to green B2B marketing: A systematic literature review

Industrial Marketing Management·2023·4 authors·review·Open access

93citations

Segmentation of collaborative consumption consumers: Social identity theory perspective

International Journal of Consumer Studies·2022·3 authors·Open access

47citations

Adoption of collaborative consumption as sustainable social innovation: Sociability and novelty seeking perspective

Journal of Business Research·2022·4 authors·Open access

76citations

Value of corporate social responsibility for multiple stakeholders and social impact – Relationship marketing perspective

Journal of Business Research·2022·4 authors·Open access

322citations