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Christian Rudeloff · Study

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Christian Rudeloff

6 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0002-3707-3647

h-index6

i106

Citations135

Works here6

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24

Most cited in this library

How entrepreneurs build brands and reputation with social media PR: empirical insights from start-ups in Germany2020 · 58 citations
Should your brand take a stand? Comparing the impact of brand activism and CSR on brand equity2023 · 22 citations
Look Who’s Talking Now: The Effects of Pre-recorded and AI-generated Synthetic Brand Voices on Brand Anthropomorphism and Brand Equity2024 · 16 citations
Zwischen Unterhaltung und Interaktion2020 · 14 citations
Conditions of One-Way and Two-Way Approaches in Strategic Start-Up Communication: A Qualitative Comparative Analysis (QCA)2022 · 13 citations

Works

6 shown

Effectiveness of femvertising communications on social media: how brand promises and motive attributions impact brand equity and endorsement outcomes

Corporate Communications An International Journal·2024·2 authors

12citations

Look Who’s Talking Now: The Effects of Pre-recorded and AI-generated Synthetic Brand Voices on Brand Anthropomorphism and Brand Equity

Journal of Creative Communications·2024·2 authors·Open access

16citations

Should your brand take a stand? Comparing the impact of brand activism and CSR on brand equity

Journal of brand strategy·2023·2 authors·Open access

22citations

Conditions of One-Way and Two-Way Approaches in Strategic Start-Up Communication: A Qualitative Comparative Analysis (QCA)

International Journal of Strategic Communication·2022·4 authors

13citations

Zwischen Unterhaltung und Interaktion

kommunikation gesellschaft·2020·3 authors·Open access

14citations

How entrepreneurs build brands and reputation with social media PR: empirical insights from start-ups in Germany

Journal of Small Business & Entrepreneurship·2020·2 authors·Open access

58citations