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Milton Alexander

5 works· latest 2010· 2 institutionscluster: provisional

h-index4

i104

Citations126

Works here5

68

77

83

86

10

Most cited in this library

On the Reduced Effectiveness of Some Sexually Suggestive Ads1983 · 52 citations
Customer Delight: A Review2010 · 34 citations
Differences in Attitudes Toward Nudity in Advertising.1986 · 24 citations
Sales Management: Theory and Practice1968 · 14 citations
The Prediction of Job Behavior with Expectancy-Value Attitudes and Perceived Norms1977 · 2 citations

Works

5 shown

Customer Delight: A Review

Academy of Marketing Studies journal·2010·1 author·review

34citations

Differences in Attitudes Toward Nudity in Advertising.

Psychology: A Quarterly Journal of Human Behavior·1986·2 authors

24citations

On the Reduced Effectiveness of Some Sexually Suggestive Ads

Journal of the Academy of Marketing Science·1983·2 authors

52citations

The Prediction of Job Behavior with Expectancy-Value Attitudes and Perceived Norms

Journal of Management·1977·1 author

2citations

Sales Management: Theory and Practice

·1968·2 authors·book

14citations