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William J. Hornbuckle · Study

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William J. Hornbuckle

2 works· latest 2017· 1 institutionscluster: provisional

h-index2

i102

Citations63

Works here2

14

17

Most cited in this library

Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation2017 · 53 citations
Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation2014 · 10 citations

Works

2 shown

Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation

Marketing Science·2017·4 authors

53citations

Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation

SSRN Electronic Journal·2014·4 authors·preprint·Open access

10citations