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Nirma Sadamali Jayawardena

15 works· latest 2023· 3 institutionscluster: provisionalORCID 0000-0002-0263-9663

h-index12

i1014

Citations779

Works here15

Most cited in this library

Gamification and e-learning for young learners: A systematic literature review, bibliometric analysis, and future research agenda2021 · 253 citations
‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’2023 · 158 citations
Effective Online Engagement Strategies Through Gamification2021 · 64 citations
The art of gamifying digital gig workers: a theoretical assessment of evaluating engagement and motivation2022 · 48 citations
Gamification as an innovation: a tool to improve organizational marketing performance and sustainability of international firms2023 · 43 citations

Works

15 shown

RETRACTED: Identifying factors influencing purchase intention of sustainable luxury retailing products

International Journal of Retail & Distribution Management·2023·4 authors·Open access

11citations

Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands

Asia Pacific Journal of Marketing and Logistics·2023·4 authors·Open access

18citations

Investigating the role of data-driven innovation and information quality on the adoption of blockchain technology on crowdfunding platforms

Annals of Operations Research·2023·5 authors·Open access

34citations

Gamification as an innovation: a tool to improve organizational marketing performance and sustainability of international firms

International Marketing Review·2023·5 authors

43citations

‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’

Journal of Business Research·2023·5 authors·Open access

158citations

Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach

Journal of Business Research·2023·6 authors·Open access

39citations

Assessing retailer readiness to use blockchain technology to improve supply chain performance

Journal of Enterprise Information Management·2022·4 authors

35citations

An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents

Asia Pacific Journal of Marketing and Logistics·2022·4 authors

29citations

Two Decades of Research on Consumer Behaviour and Analytics

Journal of Global Information Management·2022·8 authors·Open access

18citations

The role played by relational turbulence in managing agency problems among value chain partners in the sharing economy: A review of the antecedents, benefits, risks, and boundary conditions

Industrial Marketing Management·2022·5 authors

12citations

The art of gamifying digital gig workers: a theoretical assessment of evaluating engagement and motivation

Production Planning & Control·2022·6 authors·Open access

48citations

Gamification and e-learning for young learners: A systematic literature review, bibliometric analysis, and future research agenda

Technological Forecasting and Social Change·2021·6 authors·review·Open access

253citations

Effective Online Engagement Strategies Through Gamification

Journal of Global Information Management·2021·6 authors·Open access

64citations

The impact of extrinsic and intrinsic rewarding system on employee motivation in the context of Sri Lankan apparel sector

International Journal of Business Excellence·2020·2 authors

4citations

The impact of extrinsic and intrinsic rewarding system on employee motivation in the context of Sri Lankan Apparel Sector

International Journal of Business Excellence·2018·2 authors

13citations