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Vartika Srivastava · Study

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Vartika Srivastava

1 works· latest 2024· 1 institutionscluster: provisional

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8‐T Framework for Artificial Intelligence‐Driven Branding: A Strategic Typology2024 · 11 citations

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8‐T Framework for Artificial Intelligence‐Driven Branding: A Strategic Typology

International Journal of Consumer Studies·2024·3 authors·Open access

11citations