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Pedro Mir Bernal · Study

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Pedro Mir Bernal

5 works· latest 2021· 1 institutionscluster: provisionalORCID 0000-0003-1832-7602

h-index5

i105

Citations173

Works here5

15

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21

Most cited in this library

The general theory of culture, entrepreneurship, innovation, and quality-of-life: Comparing nurturing versus thwarting enterprise start-ups in BRIC, Denmark, Germany, and the United States2015 · 73 citations
How to Communicate Sustainability: From the Corporate Web to E-Commerce. The Case of the Fashion Industry2021 · 52 citations
The role of e-commerce in the internationalization of Spanish luxury fashion multi-brand retailers2017 · 25 citations
Surfing the Waves of New Marketing in Luxury Fashion: The Case of Online Multi-brand Retailers2020 · 12 citations
Gifts as conduits in choice overload environments2019 · 11 citations

Works

5 shown

How to Communicate Sustainability: From the Corporate Web to E-Commerce. The Case of the Fashion Industry

Sustainability·2021·4 authors·Open access

52citations

Surfing the Waves of New Marketing in Luxury Fashion: The Case of Online Multi-brand Retailers

Springer proceedings in business and economics·2020·4 authors·chapter

12citations

Gifts as conduits in choice overload environments

Psychology and Marketing·2019·3 authors

11citations

The role of e-commerce in the internationalization of Spanish luxury fashion multi-brand retailers

Journal of Global Fashion Marketing·2017·3 authors

25citations

The general theory of culture, entrepreneurship, innovation, and quality-of-life: Comparing nurturing versus thwarting enterprise start-ups in BRIC, Denmark, Germany, and the United States

Industrial Marketing Management·2015·3 authors

73citations