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Jens Sievert · Study
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Author
Jens Sievert
2 works
· latest 2013
· 1 institutions
cluster: provisional
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Citations
272
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Most cited in this library
How credibility affects eWOM reading: The influences of expertise, trustworthiness, and similarity on utilitarian and social functions
2013 · 263 citations
Value in Context – Eine ressourcen-dynamische Perspektive
2012 · 9 citations
Works
2 shown
How credibility affects eWOM reading: The influences of expertise, trustworthiness, and similarity on utilitarian and social functions
Journal of Marketing Communications
·
2013
·
3 authors
263
citations
Value in Context – Eine ressourcen-dynamische Perspektive
Springer eBooks
·
2012
·
3 authors
·
chapter
9
citations