SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Sunčica Rogić · Study

Home/Author

Sunčica Rogić

4 works· latest 2022· 1 institutionscluster: provisionalORCID 0000-0003-3591-1245

h-index4

i104

Citations91

Works here4

19

20

22

Most cited in this library

The Impact of Sport Sponsorship Perceptions and Attitudes on Purchasing Decision of Fans as Consumers—Relevance for Promotion of Corporate Social Responsibility and Sustainable Practices2019 · 31 citations
Bank CRM Optimization Using Predictive Classification Based on the Support Vector Machine Method2020 · 26 citations
Customer Response Model in Direct Marketing: Solving the Problem of Unbalanced Dataset with a Balanced Support Vector Machine2022 · 19 citations
Class balancing in customer segments classification using support vector machine rule extraction and ensemble learning2020 · 15 citations

Works

4 shown

Customer Response Model in Direct Marketing: Solving the Problem of Unbalanced Dataset with a Balanced Support Vector Machine

Journal of theoretical and applied electronic commerce research·2022·3 authors·Open access

19citations

Class balancing in customer segments classification using support vector machine rule extraction and ensemble learning

Computer Science and Information Systems·2020·2 authors·Open access

15citations

Bank CRM Optimization Using Predictive Classification Based on the Support Vector Machine Method

Applied Artificial Intelligence·2020·4 authors

26citations

The Impact of Sport Sponsorship Perceptions and Attitudes on Purchasing Decision of Fans as Consumers—Relevance for Promotion of Corporate Social Responsibility and Sustainable Practices

Sustainability·2019·5 authors·Open access

31citations