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Rana Muhammad Sohail Jafar · Study
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Author
Rana Muhammad Sohail Jafar
13 works
· latest 2025
· 5 institutions
cluster: provisional
ORCID 0000-0001-9260-5581
Works
13 shown
Treasure Hunting for Brands: Metaverse Marketing Gamification Effects on Purchase Intention, WOM, and Loyalty
Journal of Global Marketing
·
2025
·
6 authors
·
Open access
171
citations
Cyber Shopping Beyond Boundaries: The Metaverse Revolution in e‐Commerce and Consumer Behavior
Human Behavior and Emerging Technologies
·
2025
·
6 authors
·
Open access
140
citations
Immersive Learning Meets Theory: Modeling Eduverse Adoption in Higher Education
Journal of Information Technology Education Research
·
2025
·
7 authors
·
Open access
46
citations
Revealing the Secrets of Metaverse Technology Adoption for Sustainable Performance via Dual-Stage SEM-ANN Analysis
International Journal of Human-Computer Interaction
·
2024
·
8 authors
122
citations
Breaking into the black box of consumers’ perceptions on metaverse commerce: An integrated model of UTAUT 2 and dual-factor theory
Asia Pacific Management Review
·
2024
·
3 authors
·
Open access
177
citations
Metaverse in Human Behavior: The Role of Telepresence and Flow Experience on Consumers’ Shopping Behavior in the Metaverse
SAGE Open
·
2024
·
3 authors
·
Open access
39
citations
Manager’s Age, Employee Environmental Passion, and Employee Green Engagement: A Conceptual Framework
Vision The Journal of Business Perspective
·
2024
·
5 authors
18
citations
Unfolding the impacts of metaverse aspects on telepresence, product knowledge, and purchase intentions in the metaverse stores
Technology in Society
·
2023
·
3 authors
187
citations
Determinants of CSR and green purchase intention: Mediating role of customer green psychology during COVID-19 pandemic
Journal of Cleaner Production
·
2023
·
5 authors
·
Open access
59
citations
Social media usage and employee’s job performance
Industrial Management & Data Systems
·
2019
·
5 authors
54
citations
Consumers' online information adoption behavior: Motives and antecedents of electronic word of mouth communications
Computers in Human Behavior
·
2017
·
4 authors
214
citations
eWOM source credibility, perceived risk and food product customer's information adoption
Computers in Human Behavior
·
2016
·
5 authors
·
Open access
337
citations
Supply Chain Management of Agricultural Technology Innovation: Study of Fujian and Taiwan
SSRN Electronic Journal
·
2015
·
4 authors
·
preprint
·
Open access
3
citations