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Conrad Berenson · Study

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Conrad Berenson

7 works· latest 1976· 2 institutionscluster: provisional

h-index6

i106

Citations1,349

Works here7

63

67

69

75

76

Most cited in this library

Mail Surveys and Response Rates: A Literature Review1975 · 855 citations
Mail Surveys and Response Rates: A Literature Review1975 · 305 citations
Risk- and Personality-Related Dimensions of Store Choice1976 · 105 citations
Marketing Information Systems1969 · 32 citations
The Purchasing Executive's Adaptation To The Product Life Cycle1967 · 32 citations

Works

7 shown

Risk- and Personality-Related Dimensions of Store Choice

Journal of Marketing·1976·3 authors

105citations

Mail Surveys and Response Rates: A Literature Review

Journal of Marketing Research·1975·2 authors

855citations

Mail Surveys and Response Rates: A Literature Review

Journal of Marketing Research·1975·2 authors

305citations

Marketing Information Systems

Journal of Marketing·1969·1 author

32citations

The Purchasing Executive's Adaptation To The Product Life Cycle

Journal of Purchasing·1967·1 author

32citations

Harvard Business Review Part 4: Statistical Decision

·1967·18 authors

0citations

Pruning the Product Line

Business Horizons·1963·1 author

20citations