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Melanie A. Dempsey · Study
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Melanie A. Dempsey
2 works
· latest 2010
· 1 institutions
cluster: provisional
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615
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Most cited in this library
Viral marketing: Motivations to forward online content
2009 · 559 citations
The Influence of Implicit Attitudes on Choice When Consumers Are Confronted with Conflicting Attribute Information
2010 · 56 citations
Works
2 shown
The Influence of Implicit Attitudes on Choice When Consumers Are Confronted with Conflicting Attribute Information
Journal of Consumer Research
·
2010
·
2 authors
56
citations
Viral marketing: Motivations to forward online content
Journal of Business Research
·
2009
·
2 authors
559
citations