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Kefang Li · Study

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Kefang Li

2 works· latest 2025· 1 institutionscluster: provisional

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i102

Citations27

Works here2

24

25

Most cited in this library

Understanding user’s continuance intention of mobile social media apps: fear of missing out (FoMO) and users’ desired value2024 · 15 citations
Unveiling the Myth: How Streamer Attractiveness Drives Impulse Buying in Live Streaming2025 · 12 citations

Works

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Unveiling the Myth: How Streamer Attractiveness Drives Impulse Buying in Live Streaming

Services Marketing Quarterly·2025·4 authors·Open access

12citations

Understanding user’s continuance intention of mobile social media apps: fear of missing out (FoMO) and users’ desired value

Current Psychology·2024·2 authors

15citations