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Akshaya Rangarajan · Study
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Akshaya Rangarajan
1 works
· latest 2024
· 1 institutions
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ORCID 0000-0001-6885-4879
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The impact of the decision-making role on perceived satisfaction, value for money, and reinvest intentions at varying levels of perceived financial performance in the context of Big Data Marketing Analytics
2024 · 8 citations
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The impact of the decision-making role on perceived satisfaction, value for money, and reinvest intentions at varying levels of perceived financial performance in the context of Big Data Marketing Analytics
The Journal of Marketing Theory and Practice
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2024
·
3 authors
8
citations