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Michael Hutchinson · Study

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Michael Hutchinson

2 works· latest 2012· 2 institutionscluster: provisional

h-index2

i102

Citations42

Works here2

11

12

Most cited in this library

Core values brand building in sport: Stakeholder attitudes towards intercollegiate athletics and university brand congruency2012 · 22 citations
An investigation of sponsorship implications within a state sports festival: the case of the Florida Sunshine State Games2011 · 20 citations

Works

2 shown

Core values brand building in sport: Stakeholder attitudes towards intercollegiate athletics and university brand congruency

Sport Management Review·2012·2 authors

22citations

An investigation of sponsorship implications within a state sports festival: the case of the Florida Sunshine State Games

International Journal of Sports Marketing and Sponsorship·2011·4 authors

20citations