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Scot Burton · Study
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Author
Scot Burton
53 works
· latest 2021
· 2 institutions
cluster: provisional
Works
53 shown
The effect of positive anticipatory utility on product pre‑order evaluations and choices
Journal of the Academy of Marketing Science
·
2021
·
3 authors
16
citations
What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers
Journal of Public Policy & Marketing
·
2021
·
7 authors
34
citations
Journal of Public Policy & Marketing in Our Turbulent Times: Foundations Laid and Challenges Ahead
Journal of Public Policy & Marketing
·
2020
·
3 authors
·
editorial
8
citations
Looking to the Future: The Evolving Marketing and Public Policy Community
Journal of Public Policy & Marketing
·
2018
·
3 authors
11
citations
Enhancing Environmentally Conscious Consumption through Standardized Sustainability Information
Journal of Consumer Affairs
·
2017
·
3 authors
64
citations
Now that's a Bright Idea: The Influence of Consumer Elaboration and Distance Perceptions on Sustainable Choices
Journal of Retailing
·
2015
·
3 authors
36
citations
A COOL Effect: The Direct and Indirect Impact of Country-of-Origin Disclosures on Purchase Intentions for Retail Food Products
Journal of Retailing
·
2015
·
4 authors
97
citations
Defending Brands: Effects of Alignment of Spokescharacter Personality Traits and Corporate Transgressions on Brand Trust and Attitudes
Journal of Advertising
·
2013
·
3 authors
78
citations
Spokescharacters
Journal of Advertising
·
2012
·
3 authors
72
citations
The Moderating Influence of Consumers' Temporal Orientation on the Framing of Societal Needs and Corporate Responses in Cause-Related Marketing Campaigns
Journal of Advertising
·
2010
·
4 authors
132
citations
The Impact of Regulatory Focus, Temporal Orientation, and Fit on Consumer Responses to Health-Related Advertising
Journal of Advertising
·
2010
·
3 authors
151
citations
Marketing at the retail shelf: an examination of moderating effects of logistics on SKU market share
Journal of the Academy of Marketing Science
·
2009
·
4 authors
54
citations
Consideration of Future Consequences As a Moderator of Temporal Framing and Regulatory Focus in a Risk Domain
·
2007
·
3 authors
1
citations
The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications
Journal of Marketing
·
2005
·
2 authors
153
citations
An examination of the relationship between research productivity in prestigious business journals and popular press business school rankings
Journal of Business Research
·
2003
·
4 authors
56
citations
Highly coupon and sale prone consumer: benefits beyond price savings
Journal of Advertising Research
·
2003
·
2 authors
99
citations
Advertised reference prices in an Internet environment: Effects on consumer price perceptions and channel search intentions
Journal of Interactive Marketing
·
2003
·
4 authors
66
citations
An Experimental Assessment of the Effects of Two Alcoholic Beverage Health Warnings Across Countries and Binge‐Drinking Status
Journal of Consumer Affairs
·
2002
·
3 authors
32
citations
Manufacturer–supplier relationships
Industrial Marketing Management
·
2002
·
3 authors
38
citations
Antecedents of private label attitude and national brand promotion attitude: similarities and differences
Journal of Retailing
·
2002
·
3 authors
391
citations
Psychometric Properties of Shortened Versions of the Automatic Thoughts Questionnaire
Educational and Psychological Measurement
·
2002
·
6 authors
108
citations
The accuracy of brand and attribute judgments: The role of information relevancy, product experience, and attribute-relationship schemata
Journal of the Academy of Marketing Science
·
2001
·
4 authors
31
citations
Exposure to Sales Flyers and Increased Purchases in Retail Supermarkets
Journal of Advertising Research
·
1999
·
3 authors
67
citations
Consumer Evaluation of Reference Price Advertisements: Effects of Other Brands’ Prices and Semantic Cues
Journal of Public Policy & Marketing
·
1999
·
4 authors
58
citations
Alcoholic Beverage Sales Promotion: An Initial Investigation of the Role of Warning Messages and Brand Characters among Consumers over and under the Legal Drinking Age
Journal of Public Policy & Marketing
·
1998
·
2 authors
34
citations
An examination of deal proneness across sales promotion types: A consumer segmentation perspective
Journal of Retailing
·
1997
·
3 authors
171
citations
Psychological Correlates of a Proneness to Deals: a Domain-Specific Analysis
ACR North American Advances
·
1997
·
3 authors
18
citations
Believability and consumer perceptions of implausible reference prices in retail advertisements
Psychology and Marketing
·
1996
·
2 authors
33
citations
Assessing the Domain Specificity of Deal Proneness: A Field Study
Journal of Consumer Research
·
1995
·
3 authors
204
citations
Trait Aspects of Vanity: Measurement and Relevance to Consumer Behavior
Journal of Consumer Research
·
1995
·
3 authors
340
citations
Gender Differences for Appearance-Related Attitudes and Behaviors: Implications for Consumer Welfare
Journal of Public Policy & Marketing
·
1995
·
3 authors
79
citations
The role of attributions in consumer perceptions of retail advertisements promoting price discounts
Marketing Letters
·
1994
·
4 authors
24
citations
An experimental assessment of effects associated with alternative tensile price claims
Journal of Business Research
·
1994
·
1 author
44
citations
An Exploratory Investigation into the Relationshps between Promotion and Turnover: A Quasi-experimental Longitudinal Study
Journal of Management
·
1993
·
4 authors
83
citations
Effective use of advertisements promoting sale prices
Journal of Consumer Marketing
·
1993
·
2 authors
18
citations
The effect of enduring, situational, and response involvement on preference stability in the context of voting behavior
Psychology and Marketing
·
1992
·
2 authors
77
citations
The Effect of Semantic Cues on Consumer Perceptions of Reference Price Ads
Journal of Consumer Research
·
1991
·
3 authors
212
citations
An experimental assessment of alternative teaching approaches for introducing business ethics to undergraduate business students
Journal of Business Ethics
·
1991
·
3 authors
77
citations
A Comparison of Two Models for the Prediction of Volitional and Goal-Directed Behaviors: A Confirmatory Analysis Approach
Social Psychology Quarterly
·
1991
·
3 authors
106
citations
Task Conditions, Response Formulation Processes, and Response Accuracy for Behavioral Frequency Questions in Surveys
Public Opinion Quarterly
·
1991
·
2 authors
231
citations
AN EXAMINATION OF THE RELATIVE EFFECTS OF SOURCE EXPERTISE, TRUSTWORTHINESS, AND LIKEABILITY
Social Behavior and Personality An International Journal
·
1991
·
3 authors
·
Open access
34
citations
Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective
Journal of Marketing
·
1990
·
3 authors
1,054
citations
Examining the Relationships Between Voting Behavior, Intention, Perceived Behavioral Control, and Expectation
Journal of Applied Social Psychology
·
1990
·
2 authors
95
citations
The Framing of Purchase for Services
Journal of Services Marketing
·
1990
·
1 author
46
citations
Analysis of role conflict and role ambiguity in a structural equations framework.
Journal of Applied Psychology
·
1990
·
3 authors
691
citations
An Assessment of the Moderating Effects of Market Mavenism and Value Consciousness on Price-Quality Perception Accuracy
ACR North American Advances
·
1990
·
2 authors
24
citations
An Examination of Three Multidimensional Profiles for Assessing Consumer Reactions to Advertisements
Journal of Advertising
·
1989
·
2 authors
24
citations
The Relationship between Perceived and Objective Price-Quality
Journal of Marketing Research
·
1989
·
2 authors
317
citations
Marketplace attributions and consumer evaluations of discount claims
Psychology and Marketing
·
1989
·
3 authors
54
citations
Decision‐Framing Helps Make the Sale
Journal of Consumer Marketing
·
1989
·
2 authors
·
Open access
22
citations
The Effect of Ad Claims and Ad Context on Attitude toward the Advertisement
Journal of Advertising
·
1988
·
2 authors
152
citations
Cognitive Processes Used by Survey Respondents to Answer Behavioral Frequency Questions
Journal of Consumer Research
·
1987
·
2 authors
335
citations
Changes in consumer choice: Further investigation of similarity and attraction effects
Psychology and Marketing
·
1987
·
2 authors
31
citations