SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Rebecca J. Morris · Study

Home/Author

Rebecca J. Morris

3 works· latest 2000· 1 institutionscluster: provisionalORCID 0000-0002-8380-3700

h-index3

i103

Citations338

Works here3

94

96

00

Most cited in this library

Computerized Content Analysis in Management Research: A Demonstration of Advantages & Limitations1994 · 274 citations
Developing a mission for a diversified company1996 · 33 citations
Beanie Babies: a case study in the engineering of a high‐involvement/relationship‐prone brand2000 · 31 citations

Works

3 shown

Beanie Babies: a case study in the engineering of a high‐involvement/relationship‐prone brand

Journal of Product & Brand Management·2000·2 authors

31citations

Developing a mission for a diversified company

Long Range Planning·1996·1 author

33citations

Computerized Content Analysis in Management Research: A Demonstration of Advantages & Limitations

Journal of Management·1994·1 author

274citations