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Huimei Bu · Study

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Huimei Bu

3 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0002-4906-8001

h-index3

i103

Citations74

Works here3

16

23

24

Most cited in this library

Customer relationship investment and relationship strength: evidence from insurance industry in China2016 · 34 citations
Consumer Perceived Brand Innovativeness and Authenticity of Chinese Time-Honored Brand Restaurants: The Moderated Mediation Effect of Personal Traits2023 · 20 citations
How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market2024 · 20 citations

Works

3 shown

How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market

Asia Pacific Journal of Marketing and Logistics·2024·3 authors

20citations

Consumer Perceived Brand Innovativeness and Authenticity of Chinese Time-Honored Brand Restaurants: The Moderated Mediation Effect of Personal Traits

Psychology Research and Behavior Management·2023·3 authors·Open access

20citations

Customer relationship investment and relationship strength: evidence from insurance industry in China

Journal of Services Marketing·2016·5 authors

34citations