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Bijuna C. Mohan · Study

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Bijuna C. Mohan

4 works· latest 2021· 1 institutionscluster: provisionalORCID 0000-0001-5022-8650

h-index4

i104

Citations127

Works here4

15

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21

Most cited in this library

The impact of customer-based brand equity on the operational performance of FMCG companies in India2015 · 48 citations
Study on influential role of celebrity credibility on consumer risk perceptions2020 · 41 citations
Logistics Service Quality in Online Shopping: A Bibliometric Analysis2021 · 20 citations
Influence of Family Structures on Pester Power and Purchase Outcomes-A Conceptual Framework2016 · 18 citations

Works

4 shown

Logistics Service Quality in Online Shopping: A Bibliometric Analysis

Journal of Internet Commerce·2021·2 authors

20citations

Study on influential role of celebrity credibility on consumer risk perceptions

Journal of Indian Business Research·2020·2 authors

41citations

Influence of Family Structures on Pester Power and Purchase Outcomes-A Conceptual Framework

Procedia Economics and Finance·2016·2 authors·Open access

18citations

The impact of customer-based brand equity on the operational performance of FMCG companies in India

IIMB Management Review·2015·2 authors·Open access

48citations