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Rajiv K. Kashyap · Study
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Author
Rajiv K. Kashyap
12 works
· latest 2020
· 2 institutions
cluster: provisional
ORCID 0000-0001-5043-1333
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Citations
2,493
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Most cited in this library
Corporate Environmentalism: Antecedents and Influence of Industry Type
2003 · 1,121 citations
A Structural Analysis of Value, Quality, and Price Perceptions of Business and Leisure Travelers
2000 · 366 citations
Enhancing Knowledge Development in Marketing
2010 · 333 citations
Bringing “Social” Into Sales: The Impact of Salespeople’S Social Media Use on Service Behaviors and Value Creation
2012 · 312 citations
Brand Trust as a Second-order Factor: An Alternative Measurement Model
2008 · 134 citations
Works
12 shown
That Message Went Viral?! Exploratory Analytics and Sentiment Analysis into the Propagation of Tweets
arXiv (Cornell University)
·
2020
·
3 authors
·
preprint
·
Open access
18
citations
When the Going Gets Tough, The Tweets Get Going! An Exploratory Analysis of Tweets Sentiments in the Stock Market
American Journal of Management
·
2018
·
3 authors
·
Open access
23
citations
Strategic Directions for Big Data Analytics in E-Commerce with Machine Learning and Tactical Synopses: Propositions for Intelligence Based Strategic Information Modeling (SIM)
Journal of Strategic Innovation and Sustainability
·
2018
·
3 authors
·
Open access
12
citations
Sales Role-Plays and Mock Interviews
Journal of Marketing Education
·
2015
·
4 authors
21
citations
Bringing “Social” Into Sales: The Impact of Salespeople’S Social Media Use on Service Behaviors and Value Creation
Journal of Personal Selling and Sales Management
·
2012
·
4 authors
312
citations
Corporate Social Responsibility: A Call For Multidisciplinary Inquiry
Journal of Business & Economics Research (JBER)
·
2011
·
3 authors
·
Open access
28
citations
Enhancing Knowledge Development in Marketing
·
2010
·
20 authors
333
citations
Noneconomic goals of investors
Journal of Consumer Behaviour
·
2009
·
2 authors
51
citations
Brand Trust as a Second-order Factor: An Alternative Measurement Model
International Journal of Market Research
·
2008
·
4 authors
134
citations
Toward a Responsive Pedagogy: Linking Social Responsibility to Firm Performance Issues in the Classroom
Academy of Management Learning and Education
·
2006
·
3 authors
74
citations
Corporate Environmentalism: Antecedents and Influence of Industry Type
Journal of Marketing
·
2003
·
3 authors
1,121
citations
A Structural Analysis of Value, Quality, and Price Perceptions of Business and Leisure Travelers
Journal of Travel Research
·
2000
·
2 authors
366
citations