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Kimberley Hardcastle · Study

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Kimberley Hardcastle

3 works· latest 2025· 1 institutionscluster: provisionalORCID 0000-0002-6553-4180

h-index3

i101

Citations34

Works here3

24

25

Most cited in this library

The co-existence of brand value co-creation and co-destruction across the customer journey in a complex higher education brand2024 · 23 citations
Brand Management, Marketing Communication, and Promotion Management for People, Planet, and Profit2025 · 6 citations
Sustainable Marketing2025 · 5 citations

Works

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Brand Management, Marketing Communication, and Promotion Management for People, Planet, and Profit

Classroom companion: business·2025·3 authors·chapter

6citations

Sustainable Marketing

Classroom companion: business·2025·3 authors·book

5citations

The co-existence of brand value co-creation and co-destruction across the customer journey in a complex higher education brand

Journal of Business Research·2024·3 authors·Open access

23citations