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Elizabeth C. Hirschman · Study
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Author
Elizabeth C. Hirschman
36 works
· latest 2012
· 2 institutions
cluster: provisional
Works
36 shown
Exploring space and place in marketing research
Marketing Theory
·
2012
·
3 authors
71
citations
Metaphor in the marketplace
Marketing Theory
·
2007
·
1 author
60
citations
Men, Dogs, Guns, and Cars--The Semiotics of Rugged Individualism
Journal of Advertising
·
2003
·
1 author
111
citations
Always Historicize!
Marketing Theory
·
2001
·
3 authors
45
citations
Heroes, monsters & messiahs : movies and television shows as the mythology of American culture
·
2000
·
1 author
·
book
34
citations
Consumers Use of Intertextuality and Archetypes
ACR North American Advances
·
2000
·
1 author
37
citations
The Roles of Emotion in Consumer Research
ACR North American Advances
·
1999
·
2 authors
96
citations
A Model of Product Discourse: Linking Consumer Practice to Cultural Texts
Journal of Advertising
·
1998
·
3 authors
84
citations
Why Media Matter: Toward a Richer Understanding of Consumers' Relationships with Advertising and Mass Media
Journal of Advertising
·
1997
·
2 authors
356
citations
Understanding the Socialized Body: A Poststructuralist Analysis of Consumers' Self-Conceptions, Body Images, and Self-Care Practices
Journal of Consumer Research
·
1995
·
2 authors
627
citations
The Semiotics of Consumption
Mouton eBooks
·
1993
·
2 authors
·
book
99
citations
Ideology in Consumer Research, 1980 and 1990: A Marxist and Feminist Critique
Journal of Consumer Research
·
1993
·
1 author
231
citations
The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art
·
1993
·
2 authors
98
citations
The Consciousness of Addiction: Toward a General Theory of Compulsive Consumption
Journal of Consumer Research
·
1992
·
1 author
598
citations
Postmodern Consumer Research: The Study of Consumption as Text
Sage eBooks
·
1992
·
2 authors
·
book
238
citations
Secular Immortality and the American Ideology of Affluence
Journal of Consumer Research
·
1990
·
1 author
161
citations
Role-Based Models of Advertising Creation and Production
Journal of Advertising
·
1989
·
1 author
117
citations
Interpretive consumer research
Association for Consumer Research eBooks
·
1989
·
1 author
·
book
510
citations
The Meaning of Christmas
ACR Special Volumes
·
1989
·
2 authors
43
citations
The Ideology of Consumption: A Structural-Syntactical Analysis of "Dallas" and "Dynasty"
Journal of Consumer Research
·
1988
·
1 author
198
citations
Humanistic Inquiry in Marketing Research: Philosophy, Method, and Criteria
Journal of Marketing Research
·
1986
·
1 author
815
citations
Humanistic Inquiry in Marketing Research: Philosophy, Method, and Criteria
Journal of Marketing Research
·
1986
·
1 author
439
citations
The Effect of Verbal and Pictorial Advertising Stimuli on Aesthetic, Utilitarian and Familiarity Perceptions
Journal of Advertising
·
1986
·
1 author
166
citations
Experience seeking: A subjectivist perspective of consumption
Journal of Business Research
·
1984
·
1 author
320
citations
Aesthetics, Ideologies and the Limits of the Marketing Concept
Journal of Marketing
·
1983
·
1 author
377
citations
Predictors of Self-Projection, Fantasy Fulfillment, and Escapism
The Journal of Social Psychology
·
1983
·
1 author
227
citations
Judgement under Uncertainty: Heuristics and Biases
Journal of Marketing Research
·
1983
·
4 authors
·
other
3,812
citations
Aesthetics, Ideologies and the Limits of the Marketing Concept
Journal of Marketing
·
1983
·
1 author
149
citations
The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun
Journal of Consumer Research
·
1982
·
2 authors
8,274
citations
Hedonic Consumption: Emerging Concepts, Methods and Propositions
Journal of Marketing
·
1982
·
2 authors
5,610
citations
Consumer Payment Systems: The Relationship of Attribute Structure to Preference and Usage
The Journal of Business
·
1982
·
1 author
61
citations
American Jewish Ethnicity: Its Relationship to Some Selected Aspects of Consumer Behavior
Journal of Marketing
·
1981
·
1 author
384
citations
Theory in retailing : traditional and nontraditional sources
American Marketing Association eBooks
·
1981
·
2 authors
·
book
58
citations
Innovativeness, Novelty Seeking, and Consumer Creativity
Journal of Consumer Research
·
1980
·
1 author
1,715
citations
Differences in Consumer Purchase Behavior by Credit Card Payment System
Journal of Consumer Research
·
1979
·
1 author
259
citations
An Examination of Innovative Communicators, Opinion Leaders and Innovators For Men's Fashion Apparel
ACR North American Advances
·
1978
·
2 authors
76
citations