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Isaac Jacob · Study

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Isaac Jacob

5 works· latest 2020· 1 institutionscluster: provisionalORCID 0000-0003-0126-8378

h-index5

i104

Citations245

Works here5

14

19

20

Most cited in this library

Identifying and analyzing touchpoints for building a higher education brand2014 · 129 citations
Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption2019 · 82 citations
Promoting Business School Brands Through Alumni (Past Customers)-Analyzing Factors Influencing Their Brand Resonance2019 · 15 citations
Beyond Poverty: A Study of Diffusion & Adoption of Feminine Hygiene Products among Low Income Group Women in Mumbai2014 · 10 citations
Possession Attachment toward Global Brands: How the “World of Barbie” is Shaping the Mindsets of Millennial Girls2020 · 9 citations

Works

5 shown

Possession Attachment toward Global Brands: How the “World of Barbie” is Shaping the Mindsets of Millennial Girls

Journal of International Consumer Marketing·2020·3 authors

9citations

Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption

Journal of Business Research·2019·2 authors

82citations

Promoting Business School Brands Through Alumni (Past Customers)-Analyzing Factors Influencing Their Brand Resonance

Journal of Promotion Management·2019·3 authors

15citations

Beyond Poverty: A Study of Diffusion & Adoption of Feminine Hygiene Products among Low Income Group Women in Mumbai

Procedia - Social and Behavioral Sciences·2014·3 authors·other·Open access

10citations

Identifying and analyzing touchpoints for building a higher education brand

Journal of Marketing for HIGHER EDUCATION·2014·3 authors

129citations