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Paco Underhill · Study

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Paco Underhill

3 works· latest 2008cluster: provisional

h-index3

i103

Citations958

Works here3

01

08

Most cited in this library

Why we buy: the science of shopping2001 · 666 citations
Buy ology : truth and lies about why we buy2008 · 179 citations
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond2008 · 113 citations

Works

3 shown

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

·2008·1 author·book

113citations

Buy ology : truth and lies about why we buy

Broadway Books·2008·1 author·book

179citations

Why we buy: the science of shopping

Cornell Hotel and Restaurant Administration Quarterly·2001·1 author

666citations