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Xiaobo Tao · Study

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Xiaobo Tao

4 works· latest 2023· 1 institutionscluster: provisionalORCID 0009-0002-4895-9838

h-index4

i102

Citations82

Works here4

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Most cited in this library

Developing and Validating a Theory-Based Model of Crowdfunding Investment Intention—Perspectives from Social Exchange Theory and Customer Value Perspective2019 · 48 citations
The Impact of Price Discount, Product Complementarity and Relational Investment on Customer Loyalty: Empirical Evidence from China’s Telecommunications Industry2010 · 23 citations
Telling more or less? The impact of blank-leaving narrative style on story immersion and brand attitude2023 · 6 citations
Internet brand innovation: What is it? What core concepts does it include? Does it affect performance?2021 · 5 citations

Works

4 shown

Telling more or less? The impact of blank-leaving narrative style on story immersion and brand attitude

Journal of Product & Brand Management·2023·3 authors·Open access

6citations

Internet brand innovation: What is it? What core concepts does it include? Does it affect performance?

South African Journal of Business Management·2021·5 authors·Open access

5citations

Developing and Validating a Theory-Based Model of Crowdfunding Investment Intention—Perspectives from Social Exchange Theory and Customer Value Perspective

Sustainability·2019·4 authors·Open access

48citations

The Impact of Price Discount, Product Complementarity and Relational Investment on Customer Loyalty: Empirical Evidence from China’s Telecommunications Industry

Asian Journal of Marketing·2010·3 authors·Open access

23citations