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Yufeng Huang · Study

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Yufeng Huang

9 works· latest 2021· 2 institutionscluster: provisionalORCID 0000-0002-7342-1979

h-index7

i106

Citations268

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Most cited in this library

How impulsivity affects consumer decision-making in e-commerce2012 · 65 citations
Intertemporal Demand Spillover Effects on Video Game Platforms2019 · 60 citations
An eye‐tracking investigation of internet consumers' decision deliberateness2011 · 53 citations
Learning to Set Prices2021 · 39 citations
Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds2018 · 24 citations

Works

9 shown

Learning to Set Prices

Journal of Marketing Research·2021·3 authors

39citations

Tied Goods and Consumer Switching Costs

Marketing Science·2021·1 author

8citations

Influence of self-efficacy on execution discrepancy and decision performance

Information & Management·2021·3 authors

6citations

Positive Moods Can Encourage Inertial Decision Making: Evidence from Eye-Tracking Data

Lecture notes in information systems and organisation·2019·2 authors·chapter

2citations

Intertemporal Demand Spillover Effects on Video Game Platforms

Management Science·2019·3 authors·Open access

60citations

Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds

Marketing Science·2018·2 authors

24citations

Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds

SSRN Electronic Journal·2016·2 authors·preprint·Open access

11citations

How impulsivity affects consumer decision-making in e-commerce

Electronic Commerce Research and Applications·2012·2 authors

65citations

An eye‐tracking investigation of internet consumers' decision deliberateness

Internet Research·2011·2 authors

53citations