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Lanlung Luke Chiang · Study
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Author
Lanlung Luke Chiang
4 works
· latest 2021
· 1 institutions
cluster: provisional
ORCID 0000-0003-3190-1322
Works
4 shown
Augmented reality interactive technology and interfaces: a construal-level theory perspective
Journal of Research in Interactive Marketing
·
2021
·
3 authors
49
citations
Does country-of-origin brand personality generate retail customer lifetime value? A Big Data analytics approach
Technological Forecasting and Social Change
·
2017
·
2 authors
71
citations
Why does customer co-creation improve new travel product performance?
Journal of Business Research
·
2015
·
2 authors
39
citations
The experience economy approach to festival marketing: vivid memory and attendee loyalty
Journal of Services Marketing
·
2014
·
4 authors
255
citations