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Mirja Kroschke · Study

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Mirja Kroschke

3 works· latest 2023· 1 institutionscluster: provisional

h-index3

i103

Citations1,794

Works here3

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23

Most cited in this library

Transforming the Customer Experience through New Technologies2020 · 1,152 citations
Corporate digital responsibility2019 · 632 citations
What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers2023 · 10 citations

Works

3 shown

What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers

Journal of the Academy of Marketing Science·2023·5 authors·Open access

10citations

Transforming the Customer Experience through New Technologies

Journal of Interactive Marketing·2020·5 authors

1,152citations

Corporate digital responsibility

Journal of Business Research·2019·7 authors·Open access

632citations