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Anita Ciunova-Shuleska · Study

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Anita Ciunova-Shuleska

9 works· latest 2025· 1 institutionscluster: provisionalORCID 0000-0001-6402-7630

h-index9

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Citations232

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Most cited in this library

Enriching m-banking perceived value to achieve reuse intention2019 · 47 citations
What drives m-banking clients to continue using m-banking services?2021 · 46 citations
Decision-Making Styles of Young-Adult Consumers in the Republic of Macedonia2010 · 26 citations
Service quality in mobile banking2025 · 25 citations
Why do customers value m-banking apps? A stimulus-organism-response perspective2024 · 21 citations

Works

9 shown

Service quality in mobile banking

International Journal of Bank Marketing·2025·7 authors·Open access

25citations

Why do customers value m-banking apps? A stimulus-organism-response perspective

Spanish Journal of Marketing - ESIC·2024·3 authors·Open access

21citations

What drives m-banking clients to continue using m-banking services?

Journal of Business Research·2021·3 authors

46citations

Brand orientation, brand-building behavior and brand identity in SMEs: an empirical evaluation

Marketing Intelligence & Planning·2020·4 authors

16citations

Enriching m-banking perceived value to achieve reuse intention

Marketing Intelligence & Planning·2019·3 authors

47citations

COMPLEMENTARY IMPACT OF CAPABILITIES AND BRAND ORIENTATION ON SMBS PERFORMANCE

Journal of Business Economics and Management·2016·3 authors·Open access

19citations

Differences in consumer decision-making styles among selected south-east European countries

Economic Research-Ekonomska Istraživanja·2016·5 authors·Open access

12citations

The Impact of Situational, Demographic, and Socioeconomic Factors on Impulse Buying in the Republic of Macedonia

Journal of East-West Business·2012·1 author

20citations

Decision-Making Styles of Young-Adult Consumers in the Republic of Macedonia

Economic Research-Ekonomska Istraživanja·2010·3 authors·Open access

26citations