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Anastasia Thyroff · Study

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Anastasia Thyroff

6 works· latest 2021· 1 institutionscluster: provisionalORCID 0000-0001-9964-6116

h-index6

i106

Citations222

Works here6

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Most cited in this library

Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public versus Private Gaming Contexts2015 · 76 citations
The generous consumer: Interpersonal generosity and pro-social dispositions as antecedents to cause-related purchase intentions2020 · 52 citations
Self-enhancement and individual competitiveness as mediators in the materialism/consumer satisfaction relationship2018 · 41 citations
STIRPAT for marketing: An introduction, expansion, and suggestions for future use2019 · 23 citations
STUDENTS, PLEASE TEACH US! IMPLEMENTING STUDENT-EMPLOYEE REVERSE MENTORING TO INCREASE CAREER READINESS2021 · 17 citations

Works

6 shown

STUDENTS, PLEASE TEACH US! IMPLEMENTING STUDENT-EMPLOYEE REVERSE MENTORING TO INCREASE CAREER READINESS

Marketing Education Review·2021·3 authors

17citations

The generous consumer: Interpersonal generosity and pro-social dispositions as antecedents to cause-related purchase intentions

Journal of Business Research·2020·3 authors

52citations

STIRPAT for marketing: An introduction, expansion, and suggestions for future use

Journal of Business Research·2019·2 authors

23citations

TEACHING QUALITATIVE MARKETING RESEARCH: AN EXPERIENTIAL APPROACH

Marketing Education Review·2018·1 author

13citations

Self-enhancement and individual competitiveness as mediators in the materialism/consumer satisfaction relationship

Journal of Business Research·2018·2 authors

41citations

Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public versus Private Gaming Contexts

Journal of Interactive Marketing·2015·5 authors

76citations