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Cheng Yu · Study

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Cheng Yu

4 works· latest 2022· 3 institutionscluster: provisionalORCID 0000-0002-3535-0567

h-index4

i104

Citations185

Works here4

20

21

22

Most cited in this library

To stream or not to stream? Exploring factors influencing impulsive consumption through gastronomy livestreaming2022 · 65 citations
The Influence of Trust on Creativity: A Review2021 · 56 citations
The impact of advertising creativity, warning-based appeals and green dispositions on the attentional effectiveness of environmental advertisements2020 · 50 citations
The Impact of Relationship Trust, Environmental Protection Awareness, and Regenerative Innovation on Environmental Performance: A Case Study of the Industrial Waste Industry2020 · 14 citations

Works

4 shown

To stream or not to stream? Exploring factors influencing impulsive consumption through gastronomy livestreaming

International Journal of Contemporary Hospitality Management·2022·3 authors

65citations

The Influence of Trust on Creativity: A Review

Frontiers in Psychology·2021·5 authors·review·Open access

56citations

The impact of advertising creativity, warning-based appeals and green dispositions on the attentional effectiveness of environmental advertisements

Journal of Cleaner Production·2020·7 authors

50citations

The Impact of Relationship Trust, Environmental Protection Awareness, and Regenerative Innovation on Environmental Performance: A Case Study of the Industrial Waste Industry

Sustainability·2020·4 authors·Open access

14citations