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Sungho Cho · Study
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Sungho Cho
1 works
· latest 2018
· 1 institutions
cluster: provisional
ORCID 0000-0002-0462-0798
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A Structural Validation of Brand Personality Scale: Assessing the Congruence Effects of Sport Sponsorship
2018 · 16 citations
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A Structural Validation of Brand Personality Scale: Assessing the Congruence Effects of Sport Sponsorship
Measurement in Physical Education and Exercise Science
·
2018
·
4 authors
16
citations