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Purushottam Papatla · Study

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Purushottam Papatla

16 works· latest 2021· 2 institutionscluster: provisionalORCID 0000-0001-8502-3575

h-index13

i1015

Citations1,031

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Most cited in this library

Measuring the Dynamic Effects of Promotions on Brand Choice1996 · 206 citations
An Investigation of Reference Price Segments2000 · 192 citations
Relative importance of online versus offline information for Internet purchases: Product category and Internet experience effects2009 · 174 citations
Sharing Economy: Review of Current Research and Future Directions2017 · 104 citations
Loyalty differences in the use of internal and external reference prices1995 · 94 citations

Works

16 shown

High-Energy Ad Content: A Large-Scale Investigation of TV Commercials

Journal of Marketing Research·2021·3 authors

15citations

Do habits influence the types of information that smartphone shoppers seek?

Journal of Business Research·2018·1 author

23citations

Sharing Economy: Review of Current Research and Future Directions

Customer Needs and Solutions·2017·10 authors

104citations

Increasing online sales by facilitating spillover shopping

Journal of Retailing and Consumer Services·2015·2 authors

19citations

Do online shopping styles affect preferred site attributes? An empirical investigation and retailing implications

Journal of Retailing and Consumer Services·2011·1 author

20citations

Relative importance of online versus offline information for Internet purchases: Product category and Internet experience effects

Journal of Business Research·2009·2 authors

174citations

Google or BizRate? How search engines and comparison sites affect unplanned choices of online retailers

Journal of Business Research·2008·2 authors

17citations

Accounting for heterogeneity and dynamics in the loyalty–price sensitivity relationship

Journal of Retailing·2003·2 authors

57citations

Leveraging the Strengths of Choice Models and Neural Networks: A Multiproduct Comparative Analysis*

Decision Sciences·2002·3 authors

18citations

Shopping Style Segmentation of Consumers

Marketing Letters·2002·2 authors

11citations

An Investigation of Reference Price Segments

Journal of Marketing Research·2000·2 authors

192citations

Measuring the Dynamic Effects of Promotions on Brand Choice

Journal of Marketing Research·1996·2 authors

206citations

A dynamic model of the advertising-price sensitivity relationship for heterogeneous consumers

Journal of Business Research·1995·1 author

7citations

Loyalty differences in the use of internal and external reference prices

Marketing Letters·1995·2 authors

94citations

Brand inequalities in the loyalty-effects of purchases

Marketing Letters·1993·1 author

10citations

A Probit Model of Choice Dynamics

Marketing Science·1992·2 authors

64citations