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Adam Nguyen · Study

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Adam Nguyen

7 works· latest 2016· 1 institutionscluster: provisional

h-index7

i107

Citations197

Works here7

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16

Most cited in this library

Bundles = discount? Revisiting complex theories of bundle effects2007 · 50 citations
High‐low context cultures and price‐ending practices2007 · 48 citations
Overcoming potential negative consequences of customer orientation in higher education: closing the ideological gap2013 · 23 citations
Whether and to What Extent Consumers Demand Fair Pricing Behavior for Its Own Sake2012 · 22 citations
Interorganizational Favour Exchange and the Relationship Between Doing Well and Doing Good2011 · 21 citations

Works

7 shown

How source of funds affects buyer’s judgments of price fairness and subsequent response

Journal of Product & Brand Management·2016·2 authors

15citations

Overcoming potential negative consequences of customer orientation in higher education: closing the ideological gap

Journal of Marketing for HIGHER EDUCATION·2013·2 authors

23citations

Whether and to What Extent Consumers Demand Fair Pricing Behavior for Its Own Sake

Journal of Business Ethics·2012·2 authors

22citations

Interorganizational Favour Exchange and the Relationship Between Doing Well and Doing Good

Journal of Business Ethics·2011·2 authors

21citations

Consumer perceptions of bundles

Journal of Product & Brand Management·2009·3 authors

18citations

Bundles = discount? Revisiting complex theories of bundle effects

Journal of Product & Brand Management·2007·3 authors

50citations

High‐low context cultures and price‐ending practices

Journal of Product & Brand Management·2007·3 authors

48citations