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Peren Özturan · Study
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Author
Peren Özturan
4 works
· latest 2025
· 3 institutions
cluster: provisional
ORCID 0000-0002-3633-6361
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Citations
319
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Most cited in this library
The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand
2017 · 193 citations
The Role of Market Orientation in Advertising Spending during Economic Collapse: The Case of Turkey in 2001
2013 · 78 citations
Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility
2021 · 34 citations
Publishing quantitative research in EMJ: Some editorial guidelines and recommendations
2025 · 14 citations
Works
4 shown
Publishing quantitative research in EMJ: Some editorial guidelines and recommendations
European Management Journal
·
2025
·
5 authors
14
citations
Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility
European Journal of Marketing
·
2021
·
2 authors
·
Open access
34
citations
The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand
International Journal of Research in Marketing
·
2017
·
3 authors
·
Open access
193
citations
The Role of Market Orientation in Advertising Spending during Economic Collapse: The Case of Turkey in 2001
Journal of Marketing Research
·
2013
·
3 authors
78
citations