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Kacy K. Kim · Study

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Kacy K. Kim

10 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0003-4786-2831

h-index8

i108

Citations236

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Most cited in this library

Text versus pictures in advertising: effects of psychological distance and product type2019 · 60 citations
Ethical dissonance in environmental advertising: Moderating effects of self-benefit versus other-benefit appeals2021 · 45 citations
Dollar-Off or Percent-Off? Discount Framing, Construal Levels, and Advertising Appeals2019 · 27 citations
Slow versus fast: how speed-induced construal affects perceptions of advertising messages2020 · 26 citations
From ugly to attractive: Leveraging anthropomorphism to increase demand for irregular‐appearing produce2024 · 20 citations

Works

10 shown

Price transparency in international retailing on digital platforms

International Marketing Review·2024·4 authors

20citations

From ugly to attractive: Leveraging anthropomorphism to increase demand for irregular‐appearing produce

Psychology and Marketing·2024·5 authors

20citations

Close your eyes and open your mind: how closed eyes affect evaluations of utilitarian and hedonic advertising appeals

Journal of Consumer Marketing·2023·4 authors

13citations

The mind of the beholder: congruence effects in luxury product placements

International Journal of Advertising·2022·4 authors·Open access

7citations

Ethical dissonance in environmental advertising: Moderating effects of self-benefit versus other-benefit appeals

International Journal of Advertising·2021·4 authors

45citations

Slow versus fast: how speed-induced construal affects perceptions of advertising messages

International Journal of Advertising·2020·4 authors

26citations

Text versus pictures in advertising: effects of psychological distance and product type

International Journal of Advertising·2019·4 authors

60citations

Dollar-Off or Percent-Off? Discount Framing, Construal Levels, and Advertising Appeals

Journal of Promotion Management·2019·4 authors

27citations

Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects

Journal of Advertising·2019·4 authors

18citations

FURTHER THAN MEETS THE EYE: HOW CLOSING AND OPENING EYES AFFECTS CONSTRUAL LEVEL AND UTILITARIAN AND HEDONIC PRODUCT EVALUATION

Global Fashion Management Conference·2018·3 authors·other

0citations