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Silvia L. Martin · Study

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Silvia L. Martin

9 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0002-5764-8292

h-index9

i109

Citations1,149

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Most cited in this library

Entrepreneurial orientation, marketing capabilities and performance: The Moderating role of Competitive Intensity on Latin American International New Ventures2015 · 376 citations
Marketing capabilities and international new venture performance: The mediation role of marketing communication and the moderation effect of technological turbulence2019 · 194 citations
Realizing Product-Market Advantage in High-Technology International New Ventures: The Mediating Role of Ambidextrous Innovation2010 · 166 citations
Marketing capabilities, positional advantage, and performance of born global firms: Contingent effect of ambidextrous innovation2016 · 159 citations
Explaining performance determinants: A knowledge based view of international new ventures2019 · 110 citations

Works

9 shown

The role of i-deals negotiated by small business managers in job satisfaction and firm performance: Do company ethics matter?

Journal of Business Research·2023·3 authors·Open access

24citations

Key Factors that Influence Consumer Preferences for Natural‐Hyped Products

Psychology and Marketing·2022·4 authors·Open access

16citations

Employees’ attitudes toward corporate social responsibility programs: The influence of corporate frugality and polychronicity organizational capabilities

Journal of Business Research·2020·4 authors

58citations

Marketing capabilities and international new venture performance: The mediation role of marketing communication and the moderation effect of technological turbulence

Journal of Business Research·2019·3 authors

194citations

Explaining performance determinants: A knowledge based view of international new ventures

Journal of Business Research·2019·2 authors

110citations

Service advantage built on service capabilities: An empirical inquiry of international new ventures

Journal of Business Research

·2018

·3 authors

46citations

Marketing capabilities, positional advantage, and performance of born global firms: Contingent effect of ambidextrous innovation

International Business Review·2016·3 authors

159citations

Entrepreneurial orientation, marketing capabilities and performance: The Moderating role of Competitive Intensity on Latin American International New Ventures

Journal of Business Research·2015·2 authors

376citations

Realizing Product-Market Advantage in High-Technology International New Ventures: The Mediating Role of Ambidextrous Innovation

Journal of International Marketing·2010·4 authors·Open access

166citations