SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Yong‐Jian Wang · Study

Home/Author

Yong‐Jian Wang

11 works· latest 2020· 2 institutionscluster: provisionalORCID 0000-0002-2027-2084

h-index11

i1011

Citations1,130

Works here11

07

08

09

10

12

20

Most cited in this library

Aesthetics and the online shopping environment: Understanding consumer responses2010 · 390 citations
Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task2009 · 219 citations
Validity, reliability, and applicability of psychophysiological techniques in marketing research2008 · 182 citations
Competitive strategy, TQM practice, and continuous improvement of international project management2009 · 72 citations
An investigation of Chinese consumers' outshopping motives from a culture perspective2010 · 66 citations

Works

11 shown

Business-to-business referral as digital coopetition strategy

European Journal of Marketing·2020·4 authors·Open access

36citations

Superstitious beliefs in consumer evaluation of brand logos

European Journal of Marketing·2012·4 authors

40citations

Aesthetics and the online shopping environment: Understanding consumer responses

Journal of Retailing·2010·3 authors

390citations

An investigation of Chinese consumers' outshopping motives from a culture perspective

International Journal of Retail & Distribution Management·2010·4 authors

66citations

Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task

Journal of Business Research·2009·3 authors

219citations

A study of cross‐border outshopping determinants: mediating effect of outshopping enjoyment

International Journal of Consumer Studies·2009·2 authors

52citations

Competitive strategy, TQM practice, and continuous improvement of international project management

International Journal of Quality & Reliability Management·2009·3 authors

72citations

The Effective Product Placement: Finding Appropriate Methods and Contexts for Higher Brand Salience

Journal of Promotion Management·2008·3 authors

23citations

Effects of superstitious beliefs on consumer novelty seeking and independent judgment making: Evidence from China

Journal of Consumer Behaviour·2008·4 authors

30citations

Validity, reliability, and applicability of psychophysiological techniques in marketing research

Psychology and Marketing·2008·2 authors

182citations

Taxonomy development and assessment of global information technology outsourcing decisions

Industrial Management & Data Systems·2007·3 authors

20citations