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Kaan Varnalı · Study

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Kaan Varnalı

5 works· latest 2018· 2 institutionscluster: provisionalORCID 0000-0002-9731-6532

h-index5

i105

Citations560

Works here5

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18

Most cited in this library

Mobile marketing research: The-state-of-the-art2009 · 282 citations
A social influence perspective on expressive political participation in Twitter: the case of #OccupyGezi2014 · 86 citations
How do firms benefit from customer complaints?2015 · 82 citations
Understanding customer journey from the lenses of complexity theory2018 · 64 citations
SMS advertising: How message relevance is linked to the attitude toward the brand?2012 · 46 citations

Works

5 shown

Understanding customer journey from the lenses of complexity theory

Service Industries Journal·2018·1 author

64citations

How do firms benefit from customer complaints?

Journal of Business Research·2015·3 authors·Open access

82citations

A social influence perspective on expressive political participation in Twitter: the case of #OccupyGezi

Information Communication & Society·2014·2 authors

86citations

SMS advertising: How message relevance is linked to the attitude toward the brand?

Journal of Marketing Communications·2012·1 author

46citations

Mobile marketing research: The-state-of-the-art

International Journal of Information Management·2009·2 authors

282citations