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Elizabeth Randon McDougal · Study

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Elizabeth Randon McDougal

4 works· latest 2023· 2 institutionscluster: provisional

h-index4

i104

Citations118

Works here4

18

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21

23

Most cited in this library

The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom2018 · 49 citations
Storytelling is not just for marketing: Cultivating a storytelling culture throughout the organization2023 · 43 citations
Telling the tale: applying a strategic brand storytelling process for STP planning2021 · 14 citations
THE POWER OF STORY: USING STORYTELLING TO INCREASE STUDENTS’ CONFIDENCE AND COMPETENCE IN APPLYING MARKETING CONCEPTS2020 · 12 citations

Works

4 shown

Storytelling is not just for marketing: Cultivating a storytelling culture throughout the organization

Business Horizons·2023·4 authors

43citations

Telling the tale: applying a strategic brand storytelling process for STP planning

Journal of Strategic Marketing·2021·4 authors

14citations

THE POWER OF STORY: USING STORYTELLING TO INCREASE STUDENTS’ CONFIDENCE AND COMPETENCE IN APPLYING MARKETING CONCEPTS

Marketing Education Review·2020·4 authors

12citations

The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom

Journal of Marketing Education·2018·3 authors

49citations