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Carmen Mal · Study

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Carmen Mal

2 works· latest 2022· 1 institutionscluster: provisionalORCID 0000-0002-9859-2483

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i101

Citations71

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Most cited in this library

Through the looking glass: The factors that influence consumer trust and distrust in brands2018 · 63 citations
The primacy of corporate brand trust for new market entrants2022 · 8 citations

Works

2 shown

The primacy of corporate brand trust for new market entrants

Journal of Product & Brand Management·2022·2 authors

8citations

Through the looking glass: The factors that influence consumer trust and distrust in brands

Psychology and Marketing·2018·3 authors·Open access

63citations