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HFO Surindar Mohan · Study

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HFO Surindar Mohan

2 works· latest 2021cluster: provisional

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i101

Citations19

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Most cited in this library

In-game advertising: the role of newness congruence and interactivity2020 · 11 citations
Thought favorability: mediating role in fit and brand advocacy2021 · 8 citations

Works

2 shown

Thought favorability: mediating role in fit and brand advocacy

Arts and the Market·2021·4 authors

8citations

In-game advertising: the role of newness congruence and interactivity

Spanish Journal of Marketing - ESIC·2020·2 authors·Open access

11citations