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Jichan Zhu · Study

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Jichan Zhu

1 works· latest 2025· 1 institutionscluster: provisionalORCID 0000-0003-1202-2330

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25

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Impact of dual routes of information cues on consumers' willingness to pay a premium in cross-border e-commerce: The role of product involvement and nutrition safety awareness2025 · 6 citations

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Impact of dual routes of information cues on consumers' willingness to pay a premium in cross-border e-commerce: The role of product involvement and nutrition safety awareness

Journal of Retailing and Consumer Services·2025·1 author

6citations