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Jung-Gyo Lee · Study

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Jung-Gyo Lee

4 works· latest 2014· 2 institutionscluster: provisionalORCID 0000-0002-6854-3445

h-index4

i104

Citations506

Works here4

01

08

14

Most cited in this library

The Impact of Celebrity–Product Incongruence on the Effectiveness of Product Endorsement2008 · 279 citations
Different Forced-Exposure Levels to Banner Advertisements2001 · 171 citations
The effects of endorsement strength and celebrity-product match on the evaluation of a sports-related product: the role of product involvement2014 · 30 citations
Cognitive and Emotional Processes in Individuals and Commercial Web sites2008 · 26 citations

Works

4 shown

The effects of endorsement strength and celebrity-product match on the evaluation of a sports-related product: the role of product involvement

International Journal of Sports Marketing and Sponsorship·2014·2 authors

30citations

Cognitive and Emotional Processes in Individuals and Commercial Web sites

Journal of Business and Psychology·2008·2 authors

26citations

The Impact of Celebrity–Product Incongruence on the Effectiveness of Product Endorsement

Journal of Advertising Research·2008·2 authors

279citations

Different Forced-Exposure Levels to Banner Advertisements

Journal of Advertising Research·2001·3 authors

171citations