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Achaporn Kwangsawad · Study

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Achaporn Kwangsawad

3 works· latest 2025· 1 institutionscluster: provisionalORCID 0000-0002-8711-8049

h-index3

i101

Citations166

Works here3

22

24

25

Most cited in this library

Overcoming customer innovation resistance to the sustainable adoption of chatbot services: A community-enterprise perspective in Thailand2022 · 153 citations
Conceptual Model of Innovation Decision Process and Hesitation to Adopt Augmented Reality in Tourism Industry2024 · 7 citations
Immersive Storytelling Content and Innovation Resistance in Agritourism Marketing Context: Impact on Traveler Post-Experience Behavior2025 · 6 citations

Works

3 shown

Immersive Storytelling Content and Innovation Resistance in Agritourism Marketing Context: Impact on Traveler Post-Experience Behavior

Journal of theoretical and applied electronic commerce research·2025·3 authors·Open access

6citations

Conceptual Model of Innovation Decision Process and Hesitation to Adopt Augmented Reality in Tourism Industry

International Journal of Human-Computer Interaction·2024·3 authors

7citations

Overcoming customer innovation resistance to the sustainable adoption of chatbot services: A community-enterprise perspective in Thailand

Journal of Innovation & Knowledge·2022·2 authors·Open access

153citations