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M. Mar Serrano‐Arcos · Study

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M. Mar Serrano‐Arcos

8 works· latest 2026· 1 institutionscluster: provisionalORCID 0000-0002-7740-2927

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i104

Citations101

Works here8

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Most cited in this library

Addressing the Location Problem of a Perishables Redistribution Center in the Middle of Europe2021 · 22 citations
A review of consumer affinity research: recent advances and future directions2022 · 21 citations
Analysis of Product-Country Image from Consumer’s Perspective: The Impact of Subjective Knowledge, Perceived Risk and Media Influence2021 · 20 citations
Analysis of Intermodal Transport Potentials for Vegetables Export from Southeast Spain2020 · 11 citations
Understanding the origin and evolution of affinity as a multidisciplinary concept: A conceptual approach to consumer affinity2022 · 9 citations

Works

8 shown

Directing tourist goals: consumption of local wine

Management Decision·2026·4 authors

1citations

Consumer affinity as a key factor to mitigate reluctance to buy foreign products: The moderating role of organic and induced image to counteract negative communication campaigns and image crises

Oeconomia Copernicana·2024·3 authors·Open access

8citations

Agri-food crises and news framing of media: an application to the Spanish greenhouse sector

Humanities and Social Sciences Communications·2023·4 authors·Open access

9citations

Understanding the origin and evolution of affinity as a multidisciplinary concept: A conceptual approach to consumer affinity

Psychology and Marketing·2022·4 authors·Open access

9citations

A review of consumer affinity research: recent advances and future directions

International Marketing Review·2022·4 authors·Open access

21citations

Addressing the Location Problem of a Perishables Redistribution Center in the Middle of Europe

Foods·2021·4 authors·Open access

22citations

Analysis of Product-Country Image from Consumer’s Perspective: The Impact of Subjective Knowledge, Perceived Risk and Media Influence

Sustainability·2021·3 authors·Open access

20citations

Analysis of Intermodal Transport Potentials for Vegetables Export from Southeast Spain

Sustainability·2020·4 authors·Open access

11citations