S
Zodix
Study
Academic Library
Search
Shelves
Open access
Sign in
Search or jump to…
⌘K
Oylum Korkut Altuna · Study
Home
/
Author
Oylum Korkut Altuna
8 works
· latest 2019
· 3 institutions
cluster: provisional
ORCID 0000-0003-4871-1939
Follow
Suggest an ORCID correction
h-index
6
i10
5
Citations
238
Works here
8
10
11
13
16
19
Most cited in this library
The effect of brand extensions on product brand image
2010 · 137 citations
Impact of the Number of Scale Points on Data Characteristics and Respondents’ Evaluations: An Experimental Design Approach Using 5-Point and 7-Point Likert-type Scales
2016 · 48 citations
Which category to extend to – Product or service?
2011 · 14 citations
Segmenting women fashion magazine readers based on reasons of buying, fashion involvement and age: a study in the Turkish market
2013 · 13 citations
BRAND POSITIONING THROUGH MULTIDIMENSIONAL SCALING: A STUDY IN THE TURKISH SHAMPOO MARKET
2011 · 10 citations
Works
8 shown
YENİLİKÇİLİK VE RİSK ALGISI DÜZEYLERİNE GÖRE KULLANICILARIN İNTERNETTEN ALIŞVERİŞLERİNDE WEBSİTESİ MEMNUNİYETİNİ ETKİLEYEN FAKTÖRLER: HEPSİBURADA ÖRNEĞİ
Beykoz Akademi Dergisi
·
2019
·
2 authors
·
Open access
4
citations
E-Atmosferin Plansız Satın Alma Davranışı Üzerindeki Etkisinde Alışveriş Keyfinin Aracılık Rolü: Tüketicilerin Atmosfer Duyarlılıklarına Göre Bir Karşılaştıma
Anadolu Üniversitesi Sosyal Bilimler Dergisi
·
2019
·
4 authors
·
Open access
7
citations
Impact of the Number of Scale Points on Data Characteristics and Respondents’ Evaluations: An Experimental Design Approach Using 5-Point and 7-Point Likert-type Scales
Siyasal Journal of Political Sciences
·
2016
·
2 authors
·
Open access
48
citations
Development of a Scale on e-Consumers’ Attitudes towards Ethically Questionable Online Behaviors
Bogazici Journal
·
2016
·
4 authors
·
Open access
5
citations
Segmenting women fashion magazine readers based on reasons of buying, fashion involvement and age: a study in the Turkish market
Journal of Global Fashion Marketing
·
2013
·
3 authors
13
citations
BRAND POSITIONING THROUGH MULTIDIMENSIONAL SCALING: A STUDY IN THE TURKISH SHAMPOO MARKET
DergiPark (Istanbul University)
·
2011
·
2 authors
10
citations
Which category to extend to – Product or service?
Journal of Brand Management
·
2011
·
2 authors
14
citations
The effect of brand extensions on product brand image
Journal of Product & Brand Management
·
2010
·
2 authors
137
citations