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Laurent Bertrandias · Study
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Author
Laurent Bertrandias
15 works
· latest 2025
· 4 institutions
cluster: provisional
ORCID 0000-0002-4679-5094
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Citations
596
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Most cited in this library
Some psychological motivations for fashion opinion leadership and fashion opinion seeking
2006 · 190 citations
A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing
2019 · 130 citations
Shoppers’ grocery choices in the presence of generalized eco-labelling
2015 · 65 citations
Others’ environmental concern as a social determinant of green buying
2014 · 65 citations
Delegating decision-making to autonomous products: A value model emphasizing the role of well-being
2021 · 36 citations
Works
15 shown
Degrowth + marketing = demarketing? Rethinking demarketing as an effective tool for sufficiency
Marketing Theory
·
2025
·
3 authors
13
citations
Couple Ethical Purchase Behavior and Joint Decision Making: Understanding the Interaction Process and the Dynamics of Influence
Sustainability
·
2022
·
4 authors
·
Open access
10
citations
Delegating decision-making to autonomous products: A value model emphasizing the role of well-being
Technological Forecasting and Social Change
·
2021
·
4 authors
36
citations
A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing
Journal of Interactive Marketing
·
2019
·
2 authors
·
Open access
130
citations
New technological attributes and willingness to pay: the role of social innovativeness
European Journal of Marketing
·
2019
·
2 authors
35
citations
Marketing et pauvreté
EMS Editions eBooks
·
2017
·
2 authors
·
chapter
0
citations
The Environmental Labelling rollout of consumer goods by public authorities: Analysis of and lessons learned from the French case
Journal of Cleaner Production
·
2017
·
3 authors
12
citations
Chapitre 5. Décisions et arbitrages des consommateurs en situation de privation financière
Cairn.info
·
2017
·
2 authors
0
citations
Entre logique privée et logique collective : mieux cerner l’utilisation de l’information environnementale par le consommateur
Décisions Marketing
·
2016
·
2 authors
10
citations
Shoppers’ grocery choices in the presence of generalized eco-labelling
International Journal of Retail & Distribution Management
·
2015
·
3 authors
65
citations
Others’ environmental concern as a social determinant of green buying
Journal of Consumer Marketing
·
2014
·
2 authors
65
citations
I should not have been so cautious! A new look on regret regulation process for risky decisions
RePEc: Research Papers in Economics
·
2011
·
2 authors
·
preprint
0
citations
La préoccupation de maintien du pouvoir d’achat : proposition d’un critère de segmentation
Décisions Marketing
·
2009
·
2 authors
14
citations
Some psychological motivations for fashion opinion leadership and fashion opinion seeking
Journal of Fashion Marketing and Management
·
2006
·
2 authors
190
citations
Le prix derrière l’écran : étude netnographique d’une communauté virtuelle professionnelle de Pricing Managers
Décisions Marketing
·
2006
·
2 authors
16
citations