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João F. Proença · Study
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Author
João F. Proença
15 works
· latest 2023
· 2 institutions
cluster: provisional
ORCID 0000-0003-3794-901X
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Citations
681
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Most cited in this library
The transition from products to solutions: External business model fit and dynamics
2013 · 112 citations
Why are Generation Y consumers the most likely to complain and repurchase?
2017 · 82 citations
Determinants of customer price sensitivity: an empirical analysis
2016 · 75 citations
The supplier's side of outsourcing: Taking over activities and blurring organizational boundaries
2014 · 70 citations
Collaboration in achieving sustainable solutions in the textile industry
2020 · 63 citations
Works
15 shown
Determinants of the Purchase of Secondhand Products: An Approach by the Theory of Planned Behaviour
Sustainability
·
2023
·
3 authors
·
Open access
34
citations
The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS
International Review on Public and Nonprofit Marketing
·
2021
·
2 authors
·
Open access
25
citations
Collaboration in achieving sustainable solutions in the textile industry
Journal of Business and Industrial Marketing
·
2020
·
4 authors
63
citations
Enabling factors for developing a social services network
Service Industries Journal
·
2017
·
3 authors
9
citations
Why are Generation Y consumers the most likely to complain and repurchase?
Journal of service management
·
2017
·
3 authors
·
Open access
82
citations
A dynamics-based approach to solutions typology: A case from the aerospace industry
Industrial Marketing Management
·
2016
·
4 authors
22
citations
Determinants of customer price sensitivity: an empirical analysis
Journal of Services Marketing
·
2016
·
3 authors
75
citations
The supplier's side of outsourcing: Taking over activities and blurring organizational boundaries
Industrial Marketing Management
·
2014
·
4 authors
70
citations
The transition from products to solutions: External business model fit and dynamics
Industrial Marketing Management
·
2013
·
4 authors
112
citations
Reassessing Relationships in Consumer Markets: Emotion, Cognition, and Consumer Relationship Intention
Journal of Relationship Marketing
·
2013
·
2 authors
·
Open access
38
citations
A comparison of users and non‐users of banking self‐service technology in Portugal
Managing Service Quality
·
2011
·
2 authors
44
citations
Inhibitions and implications associated with celebrity participation in social marketing programs focusing on HIV prevention: an exploratory research
RePEc: Research Papers in Economics
·
2010
·
2 authors
·
preprint
24
citations
Exploring the consumption of charity-linked products
International Review on Public and Nonprofit Marketing
·
2008
·
2 authors
15
citations
The blind spot of relationships in consumer markets: the consumer proneness to engage in relationships
Journal of Marketing Management
·
2008
·
2 authors
·
Open access
34
citations
“Stress” in business relationships: a study on corporate bank services
International Journal of Bank Marketing
·
2005
·
2 authors
34
citations