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Mengmeng Gong · Study

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Mengmeng Gong

1 works· latest 2024· 1 institutionscluster: provisionalORCID 0009-0008-2868-9969

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Understanding impulse buying in interest-based e-commerce: the role of content creativity2024 · 6 citations

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Understanding impulse buying in interest-based e-commerce: the role of content creativity

International Journal of Retail & Distribution Management·2024·2 authors

6citations